Want your car wraps to show what they’re really capable of?
It’s not enough to throw generic designs on your cars and set them loose on the city streets. You want to put as much thought into your vinyl wraps as you would your Google ads, billboards, or any other advertisement because, ultimately, that’s what you’re designing: an ad on wheels.
Here are three tips to succeed:
1. Match your image
Don’t forget to keep your car wraps in line with the rest of your branding. You don’t want to present the wrong face to the world when you’ve already put a lot of effort into a specific image. Think carefully about whether what you’re putting out there represents you, and tweak it appropriately. Consistency is crucial to effective branding; you shouldn’t undermine your own work.
2. Integrate them into the whole
Car wraps shouldn’t be something separate from your basic advertising. Make sure they’re properly integrated within and leveraged by other channels. For example, you can make them a part of your social marketing by asking people on Facebook or Twitter to report sightings. You can even make a game of it, offering prizes or other benefits to confirmed sightings. Targeting individual prospects from multiple angles across different mediums will always show better results than aimless marketing.
3. Follow good ad design principles
While the format may be a bit unusual, a car wrap still needs to follow the basic rules of ad copywriting and graphic design. That means a big, effective headline and a strong, simple CTA. Make it easy to follow up and give a good reason to do so. QR codes, web addresses, and phone numbers are a must—be especially conscious of how your target demographic prefers to target you and make SURE they have a reason and the ability to do so.
If you’d like to learn more about car wraps, contact us today. We offer consultation, design, and installation services for all your vehicle wrap needs. We’ll help you succeed in your goals whether you’re wrapping a single van or an entire fleet.
