An effective call to action has the power to transform a vague interest into a decision of contacting a company to purchase a certain product or service. The potential client or customer must feel the sense of urgency to take action—not tomorrow, not next week, but right now or at the soonest possible time.
Long story short, the call to action is what you want your target market to do: Sign Up. Try it. Buy the product. Shop now. See our video. Contact us. It is whatever you have decided for people to do to move further in the conversion funnel.
You see calls to action in all sorts of advertising medium, so why not in your vehicle wrap? Integrating an effective one in your vehicle wrap is one of the best ways to increase website visits and phone calls for your business.
What Happens Without One?
So you have everything set—you have the best vehicle wrap design, the most expensive material and the biggest, most noticeable vehicle. The phone, website and even the Facebook page is ready but you are not seeing any movement at all.
This happens when your marketing arsenal, in this case your vehicle wrap, lacks an effective call to action. An advertisement without a call to action is like going fishing without bringing a net—it is a waste of investment.
Think of a Strategy
Consider a strategy in phrasing your call to action. Be as specific as you can but think of the best way to say it. For example, instead of saying “Donate Now”, say “Support our Cause”. As to being specific, do not just say “Open 24/7, you are welcome any time!”. Instead, say “Open 24/7! Join us in our grand opening on Saturday, January 22!
Another effective strategy is to integrate social media in your advertisement. 44% of Facebook’s close to 1 billion users access this social media platform on their mobile phones. Moreover, people who access Facebook through their mobile phones are twice as active as non-mobile users. There could be an instance when a user is on Facebook and he or she sees your vehicle wrap. When you have a call to action integrated that suggests a Facebook page visit, then the person can easily find your business and order from you.
Make it Short But Sweet
Make sure that the design is tasteful and aligned with your company’s marketing plan. Do not use too many words and see to it that the colors blend well and are pleasing to the eyes. Remember that a vehicle wrap’s purpose is to get customers to contact you. If this doesn’t happen, then it fails its purpose.
Add a Sense of Urgency
You can either use a time limit or an added benefit to your call to action. For example, you can say that the sale is only until the end of the month. When there is no specific time limit, you can emphasize the added benefit for those people who act immediately. A sense of urgency alerts people to contact your company right away.
Final Thoughts
All of the above can be summed up pretty simply: a call to action in a vehicle wrap must be clear and compelling enough to want the viewer to take action. If you follow these suggestions, you, too, will soon have a vehicle wrap that CONVERTS!