Car wraps are an effective way to place your advertising in a manner where many people will see it every day. It is bold, mobile, and right at the eye level of drivers and pedestrians alike. In a crowded city or highway, it is one of the surefire ways of drawing attention to your brand, business, or product. However, when you are designing the graphics and text for the wrap, you should not opt for complex messages or complicated images. There are many reasons why you should embrace a simplicity of design when planning what to include in your car wrap.
1. Simple sentences get their messages across
You may have noticed on large billboards that short, concise sentences dominate the advertising industry. Whether it is something as simple as “25 Years Of Service,” “Voted Best In The Industry,” or “Feed The Need” brevity is a virtue when deciding on what written message to include on your car wrap. Viewers may only have a moment or two to see the vehicle before it passes, or they may only be able to see one side at a time. A shorter message increases the chance that your message will get across.
2. Busy images may be confusing
With similar reasoning, complicated images that have many subjects or that one would need to take a closer look at to understand are not to be encouraged. A simple logo is more recognizable than a complex image. This has been embraced by some of the biggest brands in the market who have logos as recognizable as McDonald’s Golden Arches. The elegant simplicity of these designs requires mere seconds to recognize and associate as soon as they are seen.
3. Your goal is to build recognition
The goal of advertising with car wraps is to increase the number of times in a day that a consumer could potentially see your advertisement, building familiarity and gradually trust in the brand. Complexity is something that the human brain may be able to puzzle out eventually but initially may reject. If it takes several viewings to understand the image that is being seen, each of the previous viewings is a lost opportunity to build that affinity.
Do you have any questions, concerns, or a great idea for a design? Contact Car Wraps today at 1(855)947-0909 for more details on how to get your message out there.