It has been said that nothing lasts forever, and this applies to even the most successful of advertisements. Some of the most high-profile and successful ad campaigns begin to grate on audiences after a while. However, it can be difficult to know when your car wrap has played itself out and is in desperate need of an update. With this in mind, here are some telltale signs that your carwrap campaign has run its course.
Your carwrap has outdated terms
Some terms that were ubiquitous just a few years ago have fallen out of the parlance, and chances are that your car wrap incorporates these phrases. Whether it says that you can be found on the world wide web or has a logo that you can be found in the yellow pages, times change and you need to change with them.
Your ad doesn’t suit your current business direction
As your business changes, your branding should change with it. If you have gone in a different direction in your business since creating your ad, such as moving into a new market or expanding your service area, your carwrap may need to be updated to reflect these exciting changes.
The design seems old-fashioned
Unless you are banking on nostalgia, having a car wrap that doesn’t mesh with the presentation of how advertisements currently look may stand out in all the worst ways. While some portions of your carwrap may be timeless, such as an iconic logo, other components ranging from fonts to imagery may date your campaign horribly.
It has become a meme
Some ad campaigns can become so successful that they become victims of their own success. A great example is the “Most Interesting Man In The World” campaign from beer brand Dos Equis. After a few years of success, it became a parody of itself and had a popular internet meme that had incorporated its catchphrase. While imitation is the greatest form of flattery, it is also a sign that you need something fresh.
Do you need some ideas for your new carwrap? Contact Us at Carwraps.com for more great ideas on how to promote your business.