Are you thinking of wrapping your business vehicle to create brand awareness? If so, there are many factors to consider, including the type of wrap to install. Generally, when it comes to transit advertising, there are two types of car wraps – full and partial wraps.

Both wraps have the shared objective of transforming your car to deliver advertising impressions to your target audience, growing your business. However, you need to know which vehicle wrap is suitable for your brand and customers.

To help you decide, here are some differences between full wraps and partials wraps.

Full wraps

Full wraps offer complete coverage of your entire vehicle, including the:

• Hood
• Sides
• Rear
• Bumper
• And windows, which are covered with perforated window vinyl covers

However, you can only wrap your car’s windows if permitted by the law in your state. Normally, full wraps on large vehicles such as tracks don’t include the roof because they aren’t technically visible from the ground. But, if you want to, you can cover the roof at an extra cost.

Full wraps are suitable for businesses with a large budget looking to invest in a long-term advertising strategy. Since full wraps are large scale, they’re harder to miss on the road, making your car visible to viewers, even from a distance. Full wraps also allow you to change the color of your vehicle to one that represents your brand better.

Partial wraps

Partial wraps only cover a portion of your car, truck, or van. Typically, they cover central portions such as the hood, sides, and rear to capture the attention of your target audience. Since partial wraps tend to be cheaper than full wraps, they’re more suitable for businesses working with a tight budget.

Partial wraps are also an excellent choice for brands that don’t intend to change the color of their vehicles. So, if you have a special event or promotion coming up, consider getting partial wraps to advertise them.

Which is better?

The wrap you choose depends on your advertising goals, target audience, and budget. This guide can help you decide what suits your business best.

Contact today for more information about partial and full wraps.