When it comes to free advertising, there’s nothing quite like a car wrap to grab attention and get customers rolling in. From tradespeople to retail, exclusive services to professional solutions, a vehicle graphics wrap can be a powerful way to get your point across when done correctly. If you’re considering investing in a car wrap in Los Angeles, here are some of our top tips to help make the biggest splash with your vehicle wrap:
Think about legibility first
For your vehicle wrap to be a successful marketing tool, it needs to be as legible and readable as possible. That doesn’t mean you need to kit your car out in Comic Sans, but it does mean that any typography you include should be clear, concise, and easy to read in seconds. Focusing on simple, bold text that says what you need it to is the best way to grab the right attention and ensure potential customers know how to find you or get in contact with you directly.
Stick to strong branding – or create one
If your business doesn’t yet have a strong, recognizable brand, now is the time to start. Mismatched vehicle graphics, logos, and company branding can quickly make whatever you do look far less professional. Before you even think about what wrap you’re going to apply to your vehicle, think about the brand identity you want to create. The more unmistakable and recognizable your consistent branding is, the more impact you’ll make, and the more brand awareness you’ll build over time.
Look at your competition
If other businesses in your niche use car wraps and vehicle graphics, it’s worth looking at what they do and how they do it. This isn’t an exercise in copying homework – instead, you can use that knowledge to create impactful vehicle wraps that are completely different from your competitors. When it comes to vehicle graphics, you want to stand out, and you want to do it in a split second. If you want to become ‘the face’ on the roads for your industry, starting by doing a little research in your competition doesn’t hurt.
Looking to make an impact with high-quality car wraps in Los Angeles? Get in touch with our team today for expert guidance, consultation, and installation of high-quality vehicle graphics on your terms.