Fleet wraps can offer a nice mobile addition to your marketing tool box, but to make the most of them means more than slapping your logo on and moving on with life. If you’re going to use them, use them right, keeping these three tips in mind:
1) Invest in quality copy and graphics
The primary goal of any wrap on any vehicle should first and foremost be the delivery of branding to a wider audience. There are a lot of other things you can attempt with a wrap, but none of them will be nearly as successful nor reward you nearly so well as simple branding.
But branding demands good copy and punchy graphics to work — if you have neither, you’re not going to stay in the minds of people seeing your advertisement. This is especially true with a wrap, which has a minimal amount of time to deliver what you’re offering. That means either leveraging an existing strong logo and/or slogan, or developing one in advance.
2) Consider the viewer experience
Why can’t you deliver longer-form advertising? Make an appeal? This is where the viewer experience becomes supremely important. Whether they’re a driver, a passenger, or a pedestrian walking past at a stop light, the experience of a viewer for these sorts of advertisements is inherently short-lived.
That means you need to get in and get out with your message quickly — in the vast majority of cases, ‘we exist, here’s what we do’ is the best you can hope for. This is also why complex images and lengthy text should be completely avoided with wraps; no one is going to see the whole thing. They might stop and appreciate that nice photo, but will they see and remember your name before driving off? You need to deliver everything quickly.
3) Leverage new technology for flexible marketing
If you do want to offer up longer advertisements, that’s a job for newer technologies. If you can obtain a short, easy-to-remember URL, you can use wraps as a platform to direct viewers to a website. If you want to go tech savvier, you can net passengers and pedestrians with QR code technology, redirecting their mobile devices to whatever interesting thing you have to offer.