Want to see the best possible ROI from your fleet wraps? These seven steps will help you turn your vehicles into marketing machines.
1) Determine your goals
Before you start putting together art and developing strategies, it’s important to figure out what you’re trying to achieve. Brand recognition? Lead generation? Relationship building? Do you want to remind existing customers you’re around, or tell new prospects you exist?
2) Consider your audience
What audience do your fleet wraps need to appeal to? There are dozens of little details which can tailor a wrap to be more appealing to one market segment over another, from design elements that appeal to different age groups to the forms of contact you advertise most prominently. If most of your prospects will be seniors, for example, there’s not much point in putting a QR code on your wrap.
3) Figure out location
Where will your wrap be displayed? Do you expect it to be seen on city streets at a closer distance, with plenty of stops and turns, at rest in parking lots and driveways, or on long hauls on highways?
4) Graphic design
Invest in proper graphic design. There’s a reason people get paid good money to develop art and layouts for top companies—because it’s well worth the investment in turns of audience reception and returns.
5) Ad copy
Make sure someone with some marketing savvy looks over the text for your wrap, even if it’s something as basic as your company name and logo. If there’s anything more to it than that, consider hiring someone who specializes in ad copy to handle the writing. Like good graphic design, good copywriting can make your fleet wraps exponentially more effective.
6) Adjusting details
When your fleet wraps start to come together, make sure to take a step back and look at the whole, then adjust the fine details. Make sure it’s easy for someone seeing your vehicle on the road to get necessary contact details, whatever the angle. Make sure fonts are clearly legible at a decent distance, both in terms of size and design. Cut out distractions and useless additions that might distract from the key components.
7) Leveraging other channels
Consider using your fleet wraps in combination with other forms of marketing. Mentioning your cars on a blog or running a ‘spot the car’ contest on social media can multiply the effect your wraps have.
Interested in car wraps for your fleet? Get in touch with us today to discuss your requirements.