Whether it’s a logo, letter, banner, or a general design, all brands have some sort of graphic that makes them recognizable and unique. However, the way the graphic looks and feels can vary greatly. If you want your fleet graphics to reflect the personality of your brand, you have to take a few creative risks, just like your company. Here are seven ways that you can do that.
1. Use different colors
The colors you choose for your fleet graphics will have an impact on how your customers and employees view your company. Consider how you would use colors in your branding. For example, if you’re a marketing agency, your colors might be neon or bright. A funeral home might have muted colors, and deep, dark tones.
Your fleet graphics also should be reflective of the personality of your brand. For example, if your brand is whimsical and fun, your fleet graphics can be bright and bold as well. If your company is known for being innovative, your fleet graphics should reflect that as well.
2. Showcase your brand’s personality with fonts
Whether you’re using letters, words, or numbers, the font you use can have a huge impact on your brand. Think about how your brand is perceived by others. Is it elegant, artistic, or casual? Are you corporate or fun? What kind of personality does your logo carry?
3. Get creative with placement
When designing your fleet graphics, you need to make sure you consider how they’re placed. For example, if you have multiple vehicles, consider placing them in a way that makes them interchangeable. Also, consider where on the vehicle the graphics will be placed on each vehicle. But if you have only one vehicle, consider displaying it on the doors or hood.
4. Use design elements
You can add different design elements to your fleet graphics such as images, banners, and logos on your vehicles. For example, you could display images related to your business on the vehicle’s doors, windows, interior, and exterior. You could also use images that reflect the personality of your brand like a mascot or creative symbol.
5. Use interesting materials
You can use a range of different materials to display your fleet graphics on your vehicle. For example, vinyl banners are an affordable way to display graphics, but magnetic graphics are also popular.
6. Use a tagline
Sometimes, using a simple statement to describe who you are is the best way to portray your fleet graphics. For example, if you’re a fun, fresh, and innovative company, your fleet graphics could simply say, “We’re fun to work with.” However, if you’re looking for something more creative, consider creating something that encompasses your brand’s personality and purpose.
7. Don’t overcomplicate your fleet graphics
Finally, keep it simple. Your fleet graphics should portray your brand’s personality, but they shouldn’t overwhelm your vehicle. Consider the size of your vehicle and the size of your design. The size and shape of the space will be a factor as well.
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If you’re looking for help creating fleet graphics that are reflective of your branding, you’re in the right place! We offer high-quality fleet graphics at a reasonable price. Contact us today for a free quote to get started!