Advertising Your Business with Vehicle Wraps
The key to effective advertising is to make a good first impression. Vehicle advertising has become one of the mot cost effective ways to promote products and services. Vehicles can easily serve as moving billboards when they are wrapped in vinyl film printed with graphic images. Vehicle wraps can spread your message and serve as a powerful marketing and branding tool.
Vehicle Wraps are Attention Grabbing
When a car has attractive car wraps, it makes it stand out from all other cars in the road. While drivers and passersby do not pay attention to plain cars, it can be impossible to not notice something unique and colorful. Nicely designed car wraps are natural eye magnets.
Entrepreneur.com narrates a successful vehicle advertising scheme done by “Help! Wizards”, an Ohio consulting firm. When the company bought its first vehicle, they decided to make it work for their business. So instead of buying a plain white van as what they originally planned, they bought a bright yellow Volkswagen Beetle with the logo of their company wrapped all over it. They then added two more vehicles to the fleet, realizing that they’re been getting attention. As a result, the company got at least one call a week asking them about the company’s services.
Wider Audience
A vehicle wrap can reach tens of thousands of viewers depending on how many vehicles you own, how often they are traveled on the road and how far the distance they reach. The audience reached can be larger than almost any form of advertising.
Your vehicle fleet can make an impression to thousands of people who may be needing your services/products. Consider how many people can see your vehicle advertisement in parking lots, on a job site, outside your home and other random places you travel to everyday.
According to the OAAA or the Outdoor Advertising Association of America, an average American individual travels approximately 300 miles per week and is exposed to 20,000 unique vehicles. Imagine the number of people your vehicle wrap can reach within its lifespan.
Nancy Fletcher, President and CEO of OAAA, said that Americans travel today more than ever, which means that viewership for “Out of Home” ads is high. People are exposed to these advertisements and they pay attention and act on them.
According to a study by Mobile Ad Marketing, some 150 million Americans travel each day, and each American travels an average of 3million miles annually. The same study found that Americans are driving more than ever and the amount of traveling increases by the day. It showed that time spent in the car is triple the time spent by Americans reading the paper.
Just imagine the number of times vehicle wraps can be possibly seen by people on the road. In this competitive world, however, your vehicle wrap should be eye-catching and interesting enough to get noticed. Common and bland design won’t cut it.
Reach/Impact on the Market
The study found that outdoor media reaches up to 96% of the total number of consumers; semi trailers gain an average of 24,000,000 impressions per year; the average truck’s reach is 50,000 per day; truck side advertising garners an average of 22,000 to 66,000 impressions daily or 450,000 to 1.45 million monthly; box-vans generate 6.4 million impressions per year; 91% of people notice advertisements on trucks and 75% of these affect people’s buying habits; 96% believe that vehicle advertising gives more impact than the traditional billboard advertising.
Time spent in the car on a daily basis is triple the time spent for reading the paper. It’s apparent that times have changed indeed. The average American now spends 2 hours and 12 minutes in the car as compared to the 41 minutes spent for reading the newspaper per day.
It was also found that young men aged between 18 and 34 have greater exposure to out-of home media than television. TV viewing levels are dropping.
In Comparison to Other Forms of Advertising
According to the 2003 Arbitron National In-Car Study, the following are the CPT (Cost Per Thousand) for each advertising platform:
- TV (30 second ad) – $20.54
- Newspaper (1/2 page) – $23.32
- Magazine (1/4 page) $8.00
- Yellow Pages – $13.5
- Internet – $28.00
- Billboard – $3.90
- Radio – $5.92
- Direct Mail – $6.00
- Mobile Outdoor Advertising – $1.50
Graphics for your vehicle can give it a dramatic effect because of digital printing capabilities of printers today. Your vehicle can easily become a moving billboard, only that except for the cost of the vehicle wrap, the message you want to get across your audience will be distributed for free. You only need to make sure that the vehicle is always clean if you are using it for advertising purposes.
When not in use, you can park your vehicles in high traffic areas where there are lots of free exposure. Brilliant, isn’t it?
For the best custom vehicle graphics for advertising, leave it to CarWraps. Contact us today for a quote!