When you decide to use fleet wraps on your company vehicles, the question that comes to mind is whether you should go with full wraps or partial wraps. The fact is that there are good reasons to choose either option.
The difference between full and partial wraps
A full wrap will cover the entire vehicle except the roof of large trucks and semi-trailers. Window film may or may not be included in a full fleet wrap.
A partial fleet wrap will only cover one- to three-quarters of each vehicle. Unlike cut lettering or decals, a partial wrap is applied similar to a full wrap in panels, as opposed to piecing it together.
When to use a full wrap
A full wrap is going to transform your company vehicle into something totally different and new. A properly designed full fleet wrap will not only serve the purpose of sharing information, but also makes a bold statement.
A fleet vehicle with a full wrap is essentially a billboard on wheels. They inform and grab attention. With a full wrap, the available space is utilized to make the best impact from all views and angles.
When to use a partial wrap
There are a number of things that may draw you to partial wraps, most of all your budget. In general, a partial fleet wrap will be less costly than a full wrap. Partial wraps work to share information about your business, such as company name, contact information, services offered and even a call to action. When the vehicle color is coordinated with the design of the wrap, partial wraps work incredibly well.
Making your choice
In order to determine if full or partial fleet wraps are the better option for your company, you simply need to take a few things into consideration. First of all, you need to know your budget and what you have to spend on vehicle wraps. You must decide if you want the wraps to share information, advertise your business or both.
The color and style of your fleet and the way the vehicles match your company colors and logo are important. In addition, the size of the vehicles and the available coverage space are also major factors to consider. Finally, think about the way a full or a partial wrap will look on your fleet before you make a decision.