..now, open them for the same length of time, and then close them once more. What did you see? Now, with your eyes closed, turn your head to the right. Open your eyes for three seconds, moving your head slowly from right to left. Close your eyes. What did you see this time?
Making the most of brief moments of interest
Obviously, the above exercise is not a scientific test! However, it can make a point about your car, fleet or vehicle wraps. The above are two options for the ways potential customers might only have the briefest of glances to take in the message you wish to convey. Therefore, if this is the case, you should be able to make a clear impression in that period of time; while accepting that those seeing your vehicle will not be able to take in much actual information.
Because of this, it’s important to make that swift and striking impression. This can be achieved by a clear use of your company logo and perhaps accompanying color scheme, as these are most likely to register with members of the public who already have some knowledge of your business. Of course, through repeat views, new customers will also be brought up to speed!
Maximising impact made and information delivered
So – and it does depend on the size of your vehicle and the space available – making that striking impression is really important. Of course, you might want to utilize the rear of your vehicle to target anyone driving behind one of your fleet. Equally, at times your vehicles will be parked, meaning much more in the way of all-round detail can be absorbed.
This suggests that the key to effective fleet, car or vehicle graphics, truck wraps, and the like is to create a combination of effects; marrying the need for an ‘instant hit’ of recognition, such as branding, color and key message, with the desire to offer vital ‘remember this info’ such as your web address or phone number.
How can we help?
A call to our dedicated Car Wraps team on 1(855)947-0909 can allow us to offer a free consultation to talk about the impacts and messages you’d want to present to the public who see your vehicles out and about in your customer catchment area… We can talk you through the best kind of car wrap for your size and style of vehicle. Speak to us today.