You don’t always need a full wrap for your vehicles to maximize the visibility of your advertising message. When considering vehicle graphics, there are several options to choose from such as decals, partial wraps or full wraps. Each of these choices offers different price range and marketing possibilities.
Partial wraps and vehicle wraps already speak for themselves, so there will be no need for a definition. However, it is important to understand how they can impact your business.
Partial Wrap or Full Wrap?
So how do you decide as to the type of wrap you choose? While your budget is a factor, the biggest consideration should be the purpose for the vehicle wrap. If you are using your vehicle to convey information about your company such as phone, address, website, business hours, logo and products/services offered, then decals will do. However, if you need it to generate leads, then you will need an effectively designed wrap. When you do this, your vehicle becomes an instant “rolling billboard” that works as an advertising medium.
If you are using a partial wrap, showcase who you are, what you do and how people can reach your business. All these information needs to be quickly readable. A list of products isn’t a very impactful message because vehicles aren’t always at the stoplight and people do not have the time to read long messages while on the road. Readers need to be able to quickly remember or take note of your message, and then take action as soon as possible.
Keeping the Layout Balanced
During a partial wrap, it can be a challenge to keep the design balanced so that it doesn’t look like the wrap has been squeezed to the rear half or front half of the vehicle just to cut costs.
The car wrap company should know exactly how to create a layout that incorporates a bigger portion of the vehicle. For instance, they can combine printed images with cut vinyl letterings to create a better solution. There are plenty of ways to approach a partial or full vehicle wrap.
The design of the wrap must compliment the curvature of a vehicle. A careful eye is needed to make sure that the design flows in a manner that is clear and readable for the audience. Businesses with small vehicles must aim for a full wrap rather than a partial wrap for obvious reasons. If you have one idea or one image to show, it can be difficult to make it visible in a small vehicle.
Cost
Lastly, how much are you willing to spend? Because of the amount of materials and time involved in the installation, full wraps require a bigger investment. If you are on a budget, partial wraps may be the solution to maximizing your business impressions and saving more dollars.
The cost of a full wrap or a partial wrap depends on the colors to be incorporated, the complexity of the design, and the size of the vehicle or portion of the vehicle to be wrapped. Cost ranges from $1,000 to $4,000 depending on the material used and the company who will do the installation.
It is important to wrap a vehicle in that portion where the design will be most visible. Curves, bumps and dents make the design harder to read especially by people from far away, or when the vehicle is seen at a fast speed. It is important for each viewer to get a clear impression of the vehicle in a quick manner.
Whether you choose a partial wrap or a full wrap, remember that it’s all about driving your growth and getting noticed. Both have their own pros and cons.