Wrap marketing is fast gaining popularity with businesses, small and medium, for one reason: the vehicle literally becomes a moving billboard, thus reaching out to thousands of viewers. However, designing an effective car wrap requires more than just basic graphic design skills. Here are a few tips that can help you get vehicle graphics design right.
Use the design to communicate your brand and message
When choosing car wrap design, be sure that it is in sync with your brand image. Every color, typeface, image and any other element used in the design should send the right signals to your audience about your brand. A great way to tell if the wrap is expressing your message and brand identity is by jotting down your message on paper in a sentence or two. Once the design is ready, compare the message contained in it to your brand’s message. Keep in mind that your car wrap design should build your brand identity. So, it is critical that it clearly articulates your brand message.
Check out what your competitors’ wraps look like
There are hundreds of vehicle wraps out there competing for attention. To yield the desired result from your wrap ad, it is important that it stands out. And it is only after checking out your competitors’ wraps can you create a design that is unique and different.
Choose the right colors
Color is one of the most important elements in vehicle wrap design. The right color combination evokes the intended emotion. For instance, red evokes passion, love, aggression, and energy. Here are three points to consider when using colors in your ad:
• Pick colors that evoke emotions related to your brand’s message.
• Ensure that the colors make an impact on your audience.
• Use bright colors that are visible from a distance. This way, your ad will attract attention and reach more people.
Do not overcrowd your design
Finally, ensure that your car wrap design is as simple as it can be. Avoid overcrowding your design with too many words, images, colors and other elements. Remember, effective car wrap ads are simple, colorful and eye-catching. Avoid too much clutter and let your message stand out.
Knowing the tricks that make up an effective car wrap are essential to ensuring that your ad stands out and delivers the desired results. To get unique vehicle wrap ideas, consider hiring Car Wraps for professional design services.