Whether for vans, trucks, cars, buses or trailers, one of the many great things about vehicle wraps is how easy it is to change them. So, this leads us to the question posed in the title of our blog. Before considering valid reasons, and timings, for such changes, let’s first highlight one really poor reason.
Don’t change just because you are bored!
This happens in many forms of advertising and promotion. The business-owner or decision maker sees the finished wrap (or ad) multiple times every single day. As the old saying almost goes: familiarity breeds boredom. It’s easy to forget that, out in the real world, many potential customers will only be infrequently exposed to any advertising message, compared to those whose promotion it is. Seeing it several times over a period helps to build the message in the public’s mind.
When it’s time – complete change or just amendment?
Following on from the previous point, when it is time for a change to the vehicle graphics, many businesses may wish to completely revamp their vehicle wrap. There are valid reasons for this; for example, it may be part of a complete redesign overhaul for that business or organization. However, consistency is also important; often a redesign works best when it continues to incorporate key elements of the original concept. This means that the public see a slightly different message, but this then also ties, in their subconscious, to the previous design they’ve already seen. Therefore, the message being presented may be different, but the layout style and original color scheme provide that consistency of message.
Changing to highlight changed circumstances
An example of this could be to reflect the winning of a prestigious award, one that adds value to that company’s presence. An example: rated number one in Los Angeles for on-time deliveries! Such a message is likely to enhance your business’s standing in the community you serve, make people more likely to use your services. An amendment to the original design to incorporate such good news can still retain that important element of consistency.
If you would like to talk about the how and when of changing your vehicle wraps, please call our friendly and helpful Carwraps team on 323-464-4990 for an obligation-free discussion of your specific needs.