A good car wrap is a powerful mobile advertising billboard. As such, it is important to consciously keep it on display as much and as often as possible. While this suggestion may be obvious to some, vehicles that remain parked in the rear of an industrial or commercial business location for long periods will attract little or no attention.
Whenever the vehicle is not in use for an extended time, it is important to deliberately position your wrapped car or truck at high traffic shopping centers, malls, and sites that offer visibility from prominent traffic arteries.
Keep it simple, stupid!
It is equally important when you are designing your wrap or vehicle signage to understand that your primary audience is on the move when they become aware of your message. In fact, the industry average for viewing is six seconds, which translates to six words as the maximum message length. The “keep it simple, stupid” rule of thumb is most applicable here. At the same time, an eye-catching visual can help to draw attention. Think of your message as a quick punch in the face, the simpler it is, the more powerful that punch.
Call to action
You need to determine exactly what easy to remember action you want the prospect to take in responding to your message at a later time when they are not behind the wheel. A catchy phone number or memorable website URL work best since it is unlikely the moving viewer will be taking notes while viewing your message. Good examples include the back seat’s no safer, belt up; What’s in Your Wallet, 1-800-Flowers, 1-800-GotJunk, or ihatestevensinger.com or QUITPLAN.com.
You can make your company, product or service larger than life by advertising on your vehicle. A traveling billboard can generate between 600 and 4,000 visual impressions for every mile driven or every hour you position it in a high traffic location. The cost per impression is far better than any other form of print advertising in driving first-time visitors to your website or in making your phone ring.