Typography is one of the most underestimated elements in vehicle graphics. However, it’s critical in attracting your target audience and conveying your message clearly.
Generally, typography involves arranging, designing, and creating text to make it readable, appealing, and legible when displayed. Since car wraps utilize numerous texts from your Call to Action to your contact information, using the right typography can go a long way in attracting your reader’s attention.
To help you understand the importance of typography in vehicle graphics, let’s look at the difference between good and bad typography.
Good typography is any text that positively influences how your audience processes your car wrap and engages them further, e.g. to take action by contacting your business. For instance, for a title, white lettering on a green background creates the perfect contrast, highlighting the meaning or message behind your car wraps.
Additionally, using a large font for your main message is impactful, especially when the text is short – two to three-word lines. This makes your car wrap easier to read even when your vehicle is on the move. You can then set out further details underneath the title so that your target audience can learn more once the title line grabs their attention.
Bad typography uses too many different fonts, colors, line heights, and text scattered throughout the wrap such that a reader doesn’t know where to begin interpreting it. Emphasizing every text on your wrap is also bad typographical practice as it leaves your audience confused about which part is the most essential.
To avoid this, stick to using large or bold fonts only on critical text such as titles, logos, taglines, and slogans. Also, don’t add too much text to your wrap to prevent overcrowding. Instead, keep it simple with minimal text that conveys relevant information about your brand.
Choosing the right typography
There are three guidelines you need to follow when selecting typography. These include:
• Styling: avoid overly stylized fonts that can be difficult to read from a distance
• Color combinations: always play with contrast to increase visibility and stick to using two or three colors
• Consistency: ensure your typography is consistent across all car wraps
Contact carwraps.com today for your vehicle graphics.