From a scientific point of view, car wrap advertising is not much different from other methods of advertising. You observe, you take notes, do your research, and start experimenting. It’s called the scientific method. And you can apply this to your car wrap marketing campaign. Here’s how:
Ask Away
Ask all the important questions. ‘Who’s my target audience?’ ‘How big should the logo be?’ ‘Where do I put the contact details?’ ‘Where do I need to park the vehicle?’
Do Your Research
So you’re interested in effective car wrap designs. But you don’t want any other design. You want something big. You want something that gets your audience’s attention. And based on your research, you see that people respond well to car wrap designs that use optical illusions or graphics that really catches a person’s attention. Well, here’s the thing: you’re right. According to advertising researchers, visual cues that are both easy on the eyes and the mind are very important when it comes to car wrap graphics (or other kinds of large format advertisements). No need for very intellectual or subversive images for your brand. People like images that are witty but straight to the point.
Construct A Theory
Construct a theory or create an idea that’s based on your research. Say, you notice that brands or companies who get a lot of attention are those who use 3D car wrap designs or designs that were designed to WOW the audience. So you decide to use a similar car wrap design. THIS is your theory/hypothesis.
Test Your Theory
This is the part where you execute all your ideas and put it into one coherent car wrap design. This is the tricky part. Do you track all the times you’re on the road or just rely on data that goes in? Say, you put in your website/social media pages
Gather/Analyze Data
This is the most important part of a car wrap campaign. Are you going to rely on social media/website clicks as data from your car wrap campaign? Or do you just want to build more exposure for your brand? Whether it’s the former, the latter, or a combination, make sure that you know how to collect the data and analyze it so you can create a holistic campaign for your brand.
Report Your Results
Is your theory correct? Does the collected data support your idea about what would make for an effective car wrap design? If yes, then what do you want to do for your future campaigns? If no, then what do you need to improve on?
Remember, a lot of car wrap campaigns may simply be for the purpose of brand exposure. But remember that a lot of data that could’ve been utilized have been rendered useless if you don’t know how to collect and analyze. That’s why if you’re new to all of this, getting help from the science side of advertising is a great way of making the most out of your car wrap campaigns.