This was an interesting point that cropped up in a recent conversation. Much of the advertising we are exposed to could certainly not be termed as subtle! If you think of many ads that reach you through radio and TV, you’ll find them shouting (even screaming) their message. Online advertising can literally pop-up and annoy or distract as much as it might persuade.
Offering a non-aggressive promotion
Vehicle graphics, whether presented as car, van, bus, truck, or fleet wraps are a less in-your-face means of keeping your presence in potential customers’ minds. As they go about their daily lives, the people you want to be exposed to your message will be – but without it distracting from the activities they are undertaking.
In fact, responses to even quite vibrant vehicle wraps can be thoroughly positive. Recognition is built, the memory is stored. This means that, when it’s time to make use of the services you offer, that memory is a welcome, rather than a jarring, one.
Matched with many other benefits
Mobile, vehicle wrap advertising also offers other valuable benefits. The mobility itself delivers your presence without people having to take another specific action (such as reading a magazine or watching a TV show) to seek it out or be exposed to it.
This form of promotion can reach both a wider, and a more local, audience – where either of these factors is vital to the success of any advertising you undertake.
You can also benefit from repeated viewings of your vehicle wrap advertising should your fleet be a busy presence, whether in a local town, city or suburb, or if you operate across the state, or even nationwide.
A bit of protection
An added bonus, but surely a welcome one, of using vehicle wraps is the protection they can offer to the surface of your vehicles against life’s scratches and small dings. This isn’t a key benefit on its own – but every little helps – to maintain the look and value of the vehicles you use in your business.
The above points cover only some of the many acknowledged benefits to be gained from the use of car and vehicle wraps. To talk about the possibilities for your business or organization, our experienced Car Wraps specialists are always ready to have an obligation-free conversation.