With the right strategy and execution, bus wraps can be a cost-effective and impactful marketing channel for your brand. They are especially useful for targeting high-traffic areas, complementing other primary marketing channels. Traditionally, bus wraps were used by nonprofits that couldn’t afford big advertising budgets, but they’ve also recently become an important part of any company’s marketing strategy.
In fact, many small businesses and even larger brands are using them as a significant part of their marketing mix. With the right partner, bus wraps can be an effective way to target specific audiences in your local area or drive brand awareness at a super low cost per impression. Here are some of the top benefits of using this medium in your next marketing campaign:
Boost brand awareness in a cost-effective way
Marketing campaigns that focus on increasing awareness can have a huge impact on your business if done correctly. But the cost to reach each customer can vary greatly depending on your target audience, varying from $0.50 to $10 or more. With wraps, you can target your audience with a single message and have a significant impact on brand recognition for a fraction of the cost of other marketing channels.
Build credibility and trust with your audience
A bus wrap is a great way to get your audience to trust your brand and take it seriously. This is especially true if you are targeting a younger audience that may not have been exposed to your brand before. The images, colors, and words that you use on the wrap can have a major influence on how your brand is perceived.
Establish your company as an industry leader
If you are targeting a specific industry, you can use a bus wrap to show your authority in that space. The images, colors, and even the font you choose can communicate your expertise. This can be a great way to position your company as an industry leader and connect with potential customers who may be interested in your product or service but aren’t familiar with your brand yet.
Another way to establish your brand as an industry leader is to align yourself with other industry figureheads. You can use a bus wrap to associate with other well-known companies or brands by featuring them prominently on your wrap. This can be a great way to get the attention of customers in your industry who may not be aware of your company yet. Contact us to learn about our bus wraps marketing techniques.