How many people do you expect to reach for only $41 per month on average? If you wanted to advertise in the local paper with this amount, people may laugh at you. Try advertising on a TV station for that price and they’ll probably think you are out of your mind.
Here’s our good news: Do you know that you can reach more than a hundred thousand people for that amount? Yes—you can with a vehicle wrap. To help you understand this further, we have compiled a list of statistics from the Outdoor Advertising Association of America.
How Far Can $20K Take You?
To understand the power of vehicle wraps, here are some things you can do with $20K advertising money:
- 20,000 addresses can be reached through direct mail
- 600,000 households can be reached through Value Pak type of home mailing
- 600,000 impressions can be made for two months worth of advertising on five buses.
- 700,000 impressions can be made on a on month billboard advertising
- 900,000 listeners can be reached for 10 to 12 30-second long commercials over a 6-week period
- 4 MILLION impressions can be made in one year with a vehicle wrap
Car wraps usually last five years depending on the materials used and the type of installation done. Each year, car wraps are able to reach nine times as many people compared to any other forms of advertising.
Here are other reasons why you should choose car wrapping as a form of advertising:
- 85 percent of people can be reached by car wraps. They are the best alternative for promoting services, products, brand or events.
- Depending on the distance travelled, a car wrap can generate between 30,000 to 70,000 impressions.
- When it comes to brand recognition, vehicle wraps are 15 times better than any other form of advertising.
- 30 percent of people base their buying decisions on mobile advertising
- Car wraps reach people of all income levels, backgrounds, profession, age, gender, ethnic group, etc.
- With less and less people listening to the radio, watching television and reading the paper, vehicle wraps are becoming stronger in the advertising market.
- When struck in traffic, your audience does not have the option to change the channel or turn off the radio.
- Every week, 96% of Americans travel in a vehicle.
- The CPI or Cost Per Impression of a car wrap is less than any other form of advertising.
Car Wrapping Tips
The window display of a store has the potential to attract customers, reel them in and convince them to make a purchase. The same is true for car wraps. Here are some car wrapping tips.
- Keep it simple. The human mind has a limited focus and attention span, so we recommend that you keep your wrap uncluttered and simple. Leave some space around the main message and never try to show too much information all at the same time.
- Repeat, repeat, repeat. Repetition of elements is a proven and powerful way to display your message. This simple idea leaves a lot of impact on the minds of consumers because repetition makes it hard for someone to miss a display on your vehicle.
- Contrast is key. Graphic designers know how important contrast is when creating a design for advertising purposes. Make sure that the frames that you want your customers to focus on clearly contrasts the background. For instance, avoid using a glossy background for your metal frame. A matte type of background will go well with a metal frame because it can make the message stand out.
- Hire a good car wraps company. The company you choose will ultimately determine the overall quality of your car wrap. Remember that your ideas are only as good as the execution. So while your design may look really good on your laptop, the real thing must be efficiently done in order for you to achieve your desired results.
Ready to turn your vehicle into an advertising powerhouse? Contact www.carwraps.com today!