Fleet wraps are a great way to advertise your business, attract new customers, and increase brand awareness. They’re mobile billboards that place your business directly in front of your target audience, persuading them to take action.
Normally, fleet wraps are colorful, flashy, and attractive, drawing eyeballs wherever your vehicles travel. However, to achieve this, you need to get your fleet wraps done right the first time. Any mistakes can adversely tarnish your brand name, resulting in significant losses.
Here’s what you need to know about fleet wraps to guarantee success and meet your bottom line.
1. Make your design uniform
If you want to create a memorable and long-lasting impression, make your fleet wrap design uniform. This means all your trucks and vehicles should have the same graphics, colors, placement, and logo. Your target audience is more likely to remember what you offer when your design is consistent throughout.
2. Use one certified provider
Whether you have five, ten, or twenty vehicles, it’s always advisable to use one certified installer to wrap all of them. A professional has the experience and knowledge required to design and install your vinyl wrap correctly and they can maintain a uniform design throughout.
Additionally, you might get a discount for wrapping all your vehicles, saving you money.
3. Don’t cut costs
It’s no secret that fleet wraps can be expensive, but this doesn’t mean you should cut costs. Taking the cheaper route equates to settling for an inferior design and application, which is less likely to attract your target audience and influence their actions.
You’re better off budgeting for a quality vehicle wrap to reap dividends later on.
4. Don’t make your design complicated
There’s no question that you want your vehicle graphics to be eye-catching and flashy, but when it comes to fleet wraps, less is more. If your wrap uses too many texts, images, and colors, it can turn off potential clients or confuse your target audience.
Attract your viewers with a compelling design that’s not too crowded or gaudy. If you need help with your design, ask your car wrap installer, as most have an in-house graphics team.
Contact carwraps.com today to design and install your fleet wrap.