When you prepare to place a wrap on or around your vehicle, one of the major decisions will be in your choice of colors. It’s long been known that people react psychologically in a range of ways to different colors. Therefore, it pays to think about the kind of responses you want when people notice your vehicle graphics as your car or van is out and about in the Los Angeles area.
Of course, you may be limited in your choice by a wish to use a specific company logo, artwork, type or style that is already recognisable as ‘your brand’, but it’s still worth looking at the responses generated by three of the most common colors to help guide the options you do have.
Red
It can often be an excellent attention-grabber, and thus gains more associations than any other colour. It is seen to be both stimulating and energetic, and this can help you gain enthusiastic responses. It also tends to offer a sense of protection (think fire trucks), so this might be a powerful choice if you offer what might be seen as an ’emergency response’ service – perhaps fixing leaks or solving electrical problems.
Green
Moving on to green, you’ll appreciate its immediate associations with nature. This is why vehicles for companies offering garden and agricultural services often make this color choice. It’s also seen as a soothing color, suggesting renewal and the harmony of nature. It’s been suggested that the human eye can detect more shades of green than any other color – as we talk about color, then the choice of shade might also play a large part in your decision.
Blue
Blue is taken as both a cool and a trustworthy color, suggesting a level of dependability and productivity, and it’s the color that appeals most equally to people, regardless of gender.
It definitely pays to carefully consider the colors, and their hues and combinations, of your vehicle wrap, finding choices that help gain the response you wish. If you’d like to discuss color and other choices for your vehicle, please contact our experienced Carwraps team now.